The sauna culture in Asheville North Carolina is about to be poppin! These last few months the grind has been full on, marketing projects, design choices, networking, it's exhausting! We got our building permits the first week of July and it feels like spring has finally sprung inside 230 short coxe ave with framed walls and a bit of fresh paint our little Bada Bastu dream is finally coming alive.
It's been a heck of a process, Kate likes to point out my favorite saying, "oh it's not that hard" my optimistic, naive, entrepreneurial spirit talking. Without this way of thinking I'd never have taken on this project to begin with, this way of thinking has also induced a number of anxiety attacks in the middle of the night. I'm opening a company, with a pregnant wife, and separated shoulder that seriously limits my ability to exercise. Stress levels rising! If I consistently use my cold tank at home I don't get anxiety and I feel great, but recently I've been slacking on self care, and it's affecting my performance across the board. I need Bada Bastu! Before we started working on Bada Bastu I joked with my wife that if I built a sauna at home I'd never have the motivation to build Bada Bastu.
Soon! Oh so soon! Both guests and I will have a place to Relax the Mind and Energize the Body, a slogan I created that captures the benefits of hot and cold therapy in a short and absolutely true phrase. Here's why that phrase makes sense. After a few rounds of cellular stress created by the sauna and cold plunge brain waves become balanced and calm. The blood inside the body feels excited to be delivering oxygen deeper and more efficiently to muscles, joints, and organs. The lymphatic system has circulated fluid helping cleanse and detoxify the body by activating the healing powers of white blood cells. The entire system is a go! I personally have never experienced anything with such consistent results for both the body and mind.